Conversion tracking in advertising is important because it allows you to measure the effectiveness of your advertising campaigns and make data-driven decisions to improve your return on investment (ROI).

Here are a few reasons why conversion tracking is crucial for advertising:

Measure campaign success

Conversion tracking allows you to see how many people are taking the desired action after seeing your ads. Whether you want users to purchase a product, fill out a form, or sign up for a newsletter, conversion tracking enables you to measure the success of your campaigns based on how many people are completing these actions.

Identify high-performing campaigns

By tracking conversions, you can identify which campaigns are driving the most conversions and revenue. This allows you to allocate your advertising budget more effectively by focusing on the campaigns that are generating the highest ROI.

Set realistic goals

Conversion tracking enables you to set realistic goals for your advertising campaigns and measure progress towards achieving them. By establishing benchmarks for conversion rates and revenue, you can track improvements over time and make data-driven decisions to improve your campaign performance.

Improve ad creatives

Conversion tracking can also provide insights into which ad creatives are resonating with your target audience. By analyzing which ads are driving the most conversions, you can create more effective ad content and messaging that better resonates with your audience.

Optimize ad targeting

Conversion tracking can also help you optimize your ad targeting. By tracking which keywords, audiences, or placements are driving the most conversions, you can refine your targeting strategy to reach the most valuable users and improve your campaign performance.

Overall, setting up conversion tracking in advertising is essential for measuring success, optimizing targeting, improving ad creatives, and maximizing ROI. By using data to inform your advertising strategy, you can make more informed decisions and drive better results for your business.

Examples of the “merged” budget. Where advertising works with incorrectly configured or no conversions at all.
Tens of thousands are literally wasted.
Unfortunately, over 6 years of audits, such “cases” occur in 4/5 advertising accounts:(