Landing Pages That Converts
What constitutes a landing page? What are its main functions and what is its uniqueness compared to other types of sites? How does the process of creating a landing page take place? Here we will provide a comprehensive overview of such sites and provide answers to the questions above.
How is a landing page different from other websites?
A landing page is a specialized type of website that has a simple goal of increasing conversion, that is, to turn the maximum number of visitors into customers who have taken a desired action.
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The main purpose of a landing page
The main purpose of a landing page is to attract and maximize customer conversion. A landing page is created to grab the user's attention, provide them with information about a specific product, service or event, and encourage them to take the desired action.
The conversion goals on a landing page can be a variety of actions, such as:
- Purchasing a product or service.
- Subscribing to a newsletter or receiving free content.
- Filling out a form to receive a consultation or a callback.
- Registering for a webinar, event or promotion.
- Downloading a mobile app.
- Visiting an offline shop or company office.
- Confirming interest or lead generation
The purpose of a landing page is to convince the visitor of the importance or attractiveness of an offer, to provide information that will lead to a decision to take action, and to provide a simple and clear path to follow.
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Landing page structure
The structure of a landing page usually consists of the following basic elements:
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Headline:
An attractive and compelling headline that grabs the visitor's attention and clearly communicates the main benefit of the product or offer.
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Subheading:
Additional information that explains the main offer and reinforces its appeal.
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Image or video:
A visual element that complements the headline and subheading, helping to better present the product or service and illustrating its application or benefits.
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Offer Description:
A concise and clear description of the main features of the product or service and the benefits the user will receive.
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Benefits:
A listing of the key benefits of the product or service that confirm its value to the customer.
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Call to Action (CTA):
A clear and enticing call to action that tells the visitor what to do next (e.g., buy now, subscribe, download for free, etc.).
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Data Collection Form:
If the goal of the landing page is to collect contact information or generate leads, a form is placed that the visitor must fill out.
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Additional benefits or information:
Additional elements such as guarantees, additional offers, contact information, etc.
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Footer:
Company information, social media links, privacy policy, and other additional information.
Landing Page Options
Single-Purpose.
This is the most popular and simple type of landing page that has one specific goal or offer. The focus is on promoting a single product, service or promotion. The goal is to maximise visitor conversion to that one item.
Price requestMulti-Purpose.
Multi-Purpose Landing Pages usually offer multiple options for visitors to take action. For example, offering to buy a product, subscribe to a newsletter, and download free content. This allows you to cater to different user needs and preferences.
Price requestLead-generating.
Landing Pages of this type are used to collect contacts of potential customers. Usually, these types of landing pages include a form to subscribe to a newsletter, receive free content or request a callback.
Price requestProduct-based.
These types of landing pages focus on promoting a specific product or service. They provide detailed information about the product, its benefits, features and purchase options.
Price requestIt's important to create landing pages that best suit your marketing goals and your audience's preferences. Each type of landing page has its own benefits and is suitable for different scenarios for promoting products and services.
In order to create a saleable landing page, you can contact us. Prices for the creation of landing pages vary depending on the complexity of the project and start from 150 euros.
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We develop landing pages of different types: from classic multi-purpose to "short". Regardless of the purpose of your website, we will create an effective layout, attractive design and sales content so that every visitor becomes a potential customer.
Don't miss the opportunity to maximise the effectiveness of your business. Order a landing page from us and start attracting new customers in the shortest possible time.